Classes

03 October, 2011

Travel Advertising Campaign

The finished product will be a 2 - 3 page paper, in complete sentences on your process. Explaining why you choose to market a tour or destination in the way that you chose. You will present on October 24th for 5-10 minutes. I will stop people after 10 minutes. You will have access to the computer and projector, as well as internet.

Select one of the following topics to choose as the subject of your media campaign by the end of the week (7th October): (If you are feeling motivated, create a product of your own. Be sure to verify with me first.)



  • The Island of Dolls, near Mexico City, Mexico

  • Chernobyl, Ukraine


  • Waitomo Glowworm Caves, New Zealand

  • North Korea

  • Death Valley, California

  • Nebraska or Kansas
The job of advertisers, no matter what the product, is to make the product look attractive. You must know the target audience of your product, who you are trying to sell to; and think of the types of things they are going to be interested in. You want to capture their interest, and convince them the new tour is cool and worth their money.

Imagine you are in charge of developing these aspects of the advertising campaign for a travel package. Imagine I am the head of your agency; you will be "pitching" (giving) your ideas to me in a presentation format.

Your presentation must address these area of the advertsing campaign.

SLOGAN - catchphrase, motto, or tagline of your product. It is something memorable.

BUZZWORDS - developed from your brainstorm of what the product should be, these words generate interest and describe your product

TARGET AUDIENCE - this is exactly who you are selling to; you should know their age, where they are from, what kind of interests they have

MEDIA - Viral/Internet or Multimedia/Multiplatform Campaigns with Print. There are many different ways to get information out to your audience. Based on your choice of a website, facebook page, twitter account, or other types of internet and printed media, will change how your audience will interact with your brand. I want you at the very least, describe the look of your advertisments. You can choose to support your description with photographs or other visual support. The sky is the limit, you can make facebook pages, a powerpoint presentation, whatever you would like to do. Keep in mind, its still an English project, and your use of English is being graded.

SUMMARY - Conclusion; it is a presentation, so remember its important to have a few short closing remarks.

Here are links to the travel campaigns we looked at in class and others.

Montana, There's Nothing Here : http://www.effie.org/winners/showcase/2011/5132

travelocity.com : The Roaming Gnome : http://www.effie.org/winners/showcase/2011/4842

homeaway.com Griswold Hotel Hell Vacation : http://www.effie.org/winners/showcase/2011/5274

Chicago's the Field Museum, Sue Escapes : http://www.effie.org/winners/showcase/2011/4639

This is My Milwaukee : http://thisismymilwaukee.com/

Post any questions to the comments section.

1 comment:

  1. Alice PIeuchot M2 NTCPOctober 15, 2011 at 4:29 AM

    Hello,
    Can I take as subject the state of Alaska?

    Thanks a lot for your answer!

    Alice M2 NTCP

    ReplyDelete