With technology advancing quicker each day, every current student should consider how technology will affect their future job. Every hiring company is looking for someone who is not only capable of using the internet (as most people in first-world countries have a good understanding of how to use it), but also for people who are able to market on the internet. Whether it is by creating a website or blog, promoting your product through social networks or events, or creating an advertising campaign, you will probably be asked in the future to help a company with their presence on the internet.
I decided to show a few examples of award winning campaigns, that even included viral videos. Although these campaigns usually have a large budget (a lot of money to spend), the idea is what counts here. If you have a good idea, you won't need to spend a lot of money to get people talking about your product.
Travelocity Traveling Gnome
http://www.effie.org/winners/showcase/2011/4842
Montana: There's Nothing Here
http://www.effie.org/winners/showcase/2011/5132
Old Spice: The Man Your Man Could Smell Like
http://www.effie.org/winners/showcase/2011/4883
Jameson: Taste Above All Else
http://www.effie.org/winners/showcase/2011/5307
The new North American Finalists will be posted next week on the Effie site.
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