Marketing Presentation

Select one of the following topics to choose as the subject of your media campaign: (If you are feeling motivated, create a product of your own. Be sure to verify with me first.)

• A handbag for men
• A new soda that tastes like Nutella
• Fashionable Sportswear for girls
• Cheeseburgers in a can
• Camera that only takes perfect pictures
• Wine Flavored toothpaste
• Dancing shoes - makes you a perfect dancer

The job of advertisers, no matter what the product, is to make the product look attractive. You must know the target audience of your product, who you are trying to sell to; and think of the types of things they are going to be interested in. You want to capture their interest, and convince them the new product is cool and worth buying.

Your presentation must address these area of the advertsing campaign.

• SLOGAN - catchphrase, motto, or tagline of your product.
• BUZZWORDS - developed from your brainstorm of what the product should be, these words generate interest and describe your product
• TARGET AUDIENCE - this is exactly who you are selling to; you should know their age, where they are from, what kind of interests they have
• MEDIA - these days there are all kinds of advertising campaigns that stretch beyong regular print media. Redbull has their car, that hands out free drinks and creates promotional events. Everyone has a Facebook fan page, maybe your website has a free download, discount, or application for iPhone and Android. Maybe you have a Twitter page from your spokesperson. You should consider what types of media you would use to get the word out about your awesome new product and why it would be effective.
• POSTERS - I expect at least 2 different ideas for what your product posters will look like. You can actually create the posters, or you can describe in detail what you would like them to look like. You can cut up magazines, organize a photo slideshow, or show examples of other advertsing you want your advertising to resemble. Explain why this is an effective marketing approach for your target audience.
• SUMMARY - Conclusion; it is a presentation, so remember its important to have a few short closing remarks.

This is an English class so you will be graded on your presentation and oral level of English, as well as graded on the outlined presentation I would like you to write/type out and hand in at the end of your presentation. Each English level has different expectations for grading, length of presentation, and length of written portion. Contact me with questions.

Getting to Know Someone - Week One - All Classes

I hope you already know the basic questions in English. (I want to know if you don't!) I hear them on the street in Angers all the time.

" 'ello! 'ow are oo?" correct: Hello. How are you?

This would be the equivalent of me approaching you, and saying, "BonGOUR! Ka Va Been?"

If you are learning a new language, it helps to have the basic pronunciation down first. You must pronounce your h' s in English. Also, pronouncing your th' s will help you to sound less French, and more like an English speaker.

Some simple questions/responses to practice:

Where do you live/come from? I am from... I live in...
How old are you? I am... (age). I am.. (age).. years old.
What do you do? Do you study? Do you work?)
Do you have brothers or/and sisters? Yes, I have... No, I do not..
How do you like it here?
What kind of music/food/movies do you like?
Do you have a boyfriend/girlfriend?

Although in a professional setting, you may not get the chance to use these type of questions, I feel they are better for really getting to know someone. Please select a partner, and select 3 - 5 questions to ask your partner.

Questioner: read the question, practice it, and then ask again without looking! Write down your partners response, and make up a second question if you can.
Responder: Respond to each question, and give a reason why.
Presenting: Tell us your partners name, age, and years studying English. Please write 8 other sentences to introduce your partner to the class based on their responses to 3-5 questions.

What did you do this summer?
Have you ever been abroad? in Europe? in the US?
When was your favorite party?
What is your dream car? What color is it?
If you were to die tomorrow, what would you do today? what's your last meal?
What is your biggest fear? the scariest thing you ever experienced?
What is something you want to do before you die?
Where is your dream place to travel to? to live?
What is your dream job?

Vocabulary:
hope - espere
already - déja
correct - corrige
have it down first - expression; to have done it correctly, and first.
switch - changer
dream - rêve, but in this case, de vos rêves, le meilleur chose
die - mourir, avant tu mort.
fear - peur, biggest fear - la plus grand peur
What's - What is (combining non-subject with is, to form one word)
Samantha's class - possesive (subject owns the subject)